Marketing Excellence Award in the category Development of New Services and Markets for the “SAVINGS + HEALTH” plan

MARFIN Savings + Health is an innovative savings plan in terms of banking standards and has been adopted by nearly all the financial institutions. The innovation lies in the fact that this is the first time ever in the Greek market that a banking product incorporates and offers healthcare services to account holders. Through the MARFIN Savings + Health, account holders have access to free-of-charge medical exams and secure discounts for an array of medical services within the HYGEIA Group. These services are offered at a token price to the MARFIN Savings + Health account holders, who are in no way obligated to deposit any money or keep a minimum balance in their account.

This honorary distinction rewards the efforts of the Bank to create a product of a purely social nature that centers on people, at a time when the adverse economic climate is affecting the country as well as each and every one of us.

The MARFIN Savings + Health concept arose after seeking and concentrating on what was truly important for consumers. It focused on the fact that there is nothing more valuable than someone’s health and aspired to honor the Bank’s promise, which is appropriately conveyed in the corporate slogan “Let’s make life a bit better.” The promise to “make life a bit better” was kept and it led to winning this important award. The success, though, is due to the consumers, who trusted the plan and reaped significant benefits.